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Our Proven 5-Step Copy Process That Pulls Wallets Out.
Over the years of sticking to Direct Response Copywriting fundamentals, we’ve boiled our writing down to a proven, proprietary 5-step process.
Step
1
RESEARCH
When you engage our team, our first priority is to deeply understand your market. We call this the customer avatar; an ideal profile of the person you’re serving.
We have a proprietary process to uncover everything about them – their needs, fears, desires, and pains – so you can go about solving them for money.
Step
2
OUTLINING
Once we know exactly who we’re targeting, we go to work outlining your campaign’s exact copy deliverables.
This means strategizing how your conversion copy will work together, engaging your avatar, mapping out your story flows, and inviting them to buy.
Step
3
WRITING
The most important part of your marketing campaign? The words you use to sell your unique products and services.
We handle everything from A to Z, so you get ready-to-roll, conversion-optimized copy delivered that lets you plug n’ play.
Step
4
EDITING
After we write your final copy deliverables, we pore over every word and phrase with a fine-tooth comb.
We make sure all sections align, your story and sales message flows, making it engaging as possible to your ideal customer avatar.
Step
5
POLISHING
Finally, we package everything up into easy-to-digest, implementable copy that you can plug right into your CRM or sales page software.
Your final deliveries will have word count, formatted headlines and testable body copy. We deliver it exactly how we suggest running them, so you can go about testing your highest-conversion copy… like yesterday.