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Bezos

Business, Mindset & E-commerce Fundamentals from Billionaire Bezos of Amazon

Jeff Bezos, the quirky man in possession of the uproarious laugh, creator of the multi-billion dollar enterprise Amazon, has arguably built the largest retailer in the entire world. He’s taken fundamentals from retail giants and winners like Wal-Mart’s founder Sam Walton and Costco’s founder Jim Sinegal. Dating further back, he’s borrowed single-basket concepts from giants …

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competitive pricing strategy

Competitive Pricing Strategy: 6 Reasons Competing On Price Is 3D: Dumb, Defeatist & Dull [Pt. II]

As I’ve stated before, in the prior edition of the competitive pricing strategy post… Competing solely on price is 3D: dumb, defeatist, and dull. Dumb in that it doesn’t work for premium or luxury products. Defeatist in that it can lead you towards a race to the bottom. Dull in that it lacks creativity, as …

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pricing strategies in marketing

Pricing Strategies In Marketing: 6 Reasons Competing On Price Is 3-D [Pt. I]

Competing on price is D-U-M-B! There, I said it. A weird trend exists in the world of marketing: peoples’ tendency to look around before pricing their products. People are now waking up and recognizing that pricing strategies in marketing do play a key role, but aren’t the most important thing. They shop around a little …

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