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Market research and insights

Direct Response Marketing [Pt. II] Market Research And Insights: Why Psychographic & Demographic Segmentation Aren’t Enough to Target & Convert Your Perfect Prospects

Today we rock over to the most important primary lesson in Direct Response Marketing. Previously, I’ve thoroughly convinced you why you need to use this type of direct response marketing magic for (at least) the first year or two of your small business. The market research and insights you glean from doing your due diligence will …

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Brand positioning examples

5 Brand Positioning Examples I Learned From My $25 Haircut Experience

I got a fairly “expensive” haircut when I went back to the states last, and it brought a myriad of brand positioning examples and marketing goodness to the surface. There were keys inside this cultured experience and environment that any business can pick up and implement to attract and retain the right customers (while increasing …

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The power of words

The Power of Words: Using the Spoken Word to Create Your Life & Desired Reality

Words. Words have power. They are power. Words are light. Life. Freedom… and slavery. The power of words can build you up or tear you down. The pen is mightier than the sword? No. Speech is mightier than all. The pen just inks spoken words, transforming them to permanence. And what are words, but written …

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