Market research and insights

Direct Response Marketing [Pt. II] Market Research And Insights: Why Psychographic & Demographic Segmentation Aren’t Enough to Target & Convert Your Perfect Prospects

Today we rock over to the most important primary lesson in Direct Response Marketing. Previously, I’ve thoroughly convinced you why you need to use this type of direct response marketing magic for (at least) the first year or two of your small business. The market research and insights you glean from doing your due diligence will …

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