market sophistication

What Is Market Sophistication? The 5 Levels of Direct Response Awareness (Including Examples)

Welcome! Today’s session is about market sophistication, and what your market already knows (or doesn’t know) about your claims. What is market sophistication? How sophisticated is your audience so far? What have marketers before you said about products like yours? Today, it’s high time we answered all of these questions. We’ll develop your working knowledge and …

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