competitive pricing strategy

Competitive Pricing Strategy: 6 Reasons Competing On Price Is 3D: Dumb, Defeatist & Dull [Pt. II]

As I’ve stated before, in the prior edition of the competitive pricing strategy post… Competing solely on price is 3D: dumb, defeatist, and dull. Dumb in that it doesn’t work for premium or luxury products. Defeatist in that it can lead you towards a race to the bottom. Dull in that it lacks creativity, as …

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